Break Through Advisers
Why is it that so many small businesses struggle to succeed?  If you have been looking for an all-inclusive resource of information on starting and operating a small business and have not been able to find it, you are not alone! Most small business owners would be willing to pay a substantial amount of money if they could find a how to book.  Whatever your reason is for wanting to start a business, it is important to understand that modern civilization has been built by people like you who have had the desire to create something. True wealth and innovation comes from those who have an idea and are willing to take the necessary leap to turn that idea into reality. Your journey towards success begins with this book. 

Before purchasing a book it is important to have a feel for the value that it offers.  With this in mind, I've taken from various chapters and intend to provide you with an informative snapshot of the valuable information you will find in the book. 

"Excellence is separated from mediocrity by being unwilling to accept anything other than complete success. Excellence is about the attitude you have and the expectations you set."
Posted By Todd J. Pack on Facebook September 2009

Table of Contents

Getting Started

Franchise Business or Start Up

Business Planning


Consider Opportunities & Risks to Success

Understanding Your Customer

Ownership Structure

Raising Capital

Success With Marketing

Taking the Leap ? Hiring Staff

Retaining Staff ? A Key to Success

Employee Bad Behavior ? It Will Happen

Benchmarking Your Business

Avoiding Common Failures

Competition and the Changing Environment

Lifelong Learning

Final Thoughts

Recommended Reading
Step by Step Implementation Plan
Sample Marketing Plans
Chapter 1: Getting Started

The decision to start a small business is the first step in a long process. Many small
business owners (SBO) begin their quest with the idea that in order to become wealthy
and free of the corporate structure, you must work for yourself. As pointed out by
Michael Gerber in his book, The E ? Myth Revisited, a fatal assumption is that those who
do the technical work understand the work necessary to run the business. As an
individual begins to explore the idea of becoming a SBO it is critically important to
remember the above point.

It is important that you first consider whether or not you have the necessary reasons
and skills to start a small business. To start, why are you considering starting a business?
There are a number of different reasons which range from, wanting to be your own boss,
looking for flexibility in your schedule, increasing your income, building something that
you can call your own or being bored with your current line of work. There are not really
any wrong reasons for wanting to start your own business except if your only focus is

Chapter 3: Business Planning

"One of the more difficult aspects of building a successful business is implementation.
Sticking to your plan is important but that plan needs to be achievable and measureable.
Setting grandiose goals is great but the chance of failure is tremendous.
When I was traveling 35 weeks a year there were plenty of times I questioned my
decisions. What helped me stay focused on my business was my ability to truly measure
the difference I made in the lives of those I worked with."

It is important to recognize that the only certainty is change. In developing your plan
and then executing, do not be concerned about certainty because it does not exist. All too
often people try to account for every variable. Well, it?s not possible. You have to avoid
analysis paralysis. In operating a business, focus on clarity and be flexible in order to
deal with the only certainty, change.

Your business plan should include vision and mission statements, cost projections, revenue projections and return on investment calculations.  The book includes net present value calculations and stresses the importance of time value of money. 

Chapter 4: Consider Opportunities and Risks to Success

In performing the SWOT analysis, make sure that you evaluate as much information as possible and do not discount the value of any data. Your strengths and weaknesses should be focused internally while opportunities and threats should focus on external forces. After performing your SWOT, consider having someone review your findings.

Chapter 7: Raising Capital

One of the primary contributors to small business failure is the lack of capital! The
start-up businesses are not able to generate a sufficient amount of revenue to cover
expenses quickly enough. Because of this, it is important that entrepreneurs be prepared
to raise capital.

A common theme among small business owners is that they have little money in the
bank, just a dream, and feel that nobody will loan them money. In reality, there are a
number of programs, both private and governmental, that are in place to provide capital
to small business. Approximately 95% of businesses are eligible for assistance from the
Small Business Administration (SBA).

In finding sources of capital, there are four primary choices to explore:
1. Personal Savings
2. Relatives and Friends
3. Credit Unions and Banks
4. Angel and Venture Capitalist

Chapter 10: Retaining Staff - A Key to Success

It is estimated that about 75% of turnover is the result of a lack of motivation or
interest. A business owner cannot afford to have high turnover. A study by the Coca-
Cola Retailing Research Council found that an employee making $7 per hour cost
approximately $4,000 to replace.

You should establish a reward system for your employees. If your business achieves
certain levels, then your employees will benefit. You must also tie the reward system
into their individual contribution. This can be accomplished by conducting performance
appraisals. The performance appraisals should be as objective as possible with some
subjective aspects.